Workshop: The Art of Storytelling for Business Success

  • March 15, 2018
  • 5:00 PM - 8:00 PM (CDT)
  • Blue Cross Blue Shield of Illinois, 300 East Randolph, Chicago, IL 60601
  • 24


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This workshop is part of NAAAP-Chicago's Professional Development Program.

The workshop: Let the Story Do the Work aims to develop techniques that could help strengthen your message in a business pitch. Whether you want to stand out in the interview process, add punch to a presentation, or make a compelling case for a new initiative, this workshop will show you how to leverage your experience for simple narratives that convey who you are, what you want to achieve, and why others should care.

Accomplished author Esther Choy, who recently published her book, Let the Story Do the Work, will lead attendees to mine the material around us, learn to share personal anecdotes, and practice linking your stories to your professional goals.

**NAAAP-Members receive a copy of Esther's book, Let the Story do the Work.**

March 15, 2018, 5:00 PM - 8:00 PM

Blue Cross Blue Shield of Illinois, 300 East Randolph St, Chicago, IL 60601

Members: $25.00 / Non-Members: $40.00

Membership Special*: Become an Annual or Corporate Member and receive a complementary registration to this workshop.

* Membership Special not valid for Student or Non-Profit memberships.

 Presenter: Esther Choy

Esther Choy founded Leadership Story Lab in 2010 to help others leverage the art of storytelling to create extraordinary opportunities. Through the mastery of simple but potent techniques, clients become more engaging and persuasive. Their messages resonate. Success ensues.

Her own fascination with story began when she served as a designer and teacher of leadership programs and as a business school admissions officer. She came to profoundly appreciate the role story plays in professional achievement. Credentials are not enough to differentiate oneself in a competitive market. What tips the scales is often a compelling narrative that tells the deeper story behind one’s achievements.

Esther completed her Master's degree in Higher Education from Texas A&M University. She served as an admissions officer for Chicago Booth School of Business, and taught leadership to Northwestern University undergraduate students. And she is an alumna of Kellogg School of Management's Full-time MBA program as well as a lecturer in its Executive Education Program.

Questions? Email Qiang Fitzgerald.

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